Privacy Policy

1. An overview of data protection

General information

The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.

Data recording on this website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)?

The data on this website is processed by the operator of the website, whose contact information is available under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this Privacy Policy.

How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.

Other data shall be recorded by our IT systems automatically or after you consent to its recording during your website visit. This data comprises primarily technical information (e.g., web browser, operating system, or time the site was accessed). This information is recorded automatically when you access this website.

What are the purposes we use your data for?

A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyze your user patterns. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order enquiries.

What rights do you have as far as your information is concerned?

You have the right to receive information about the source, recipients, and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified or eradicated. If you have consented to data processing, you have the option to revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to demand that the processing of your data be restricted under certain circumstances. Furthermore, you have the right to log a complaint with the competent supervising agency.

Please do not hesitate to contact us at any time if you have questions about this or any other data protection related issues.

Analysis tools and tools provided by third parties

There is a possibility that your browsing patterns will be statistically analyzed when your visit this website. Such analyses are performed primarily with what we refer to as analysis programs.

For detailed information about these analysis programs please consult our Data Protection Declaration below.

2. Hosting

We are hosting the content of our website at the following provider:

External Hosting

This website is hosted externally. Personal data collected on this website are stored on the servers of the host. These may include, but are not limited to, IP addresses, contact requests, metadata and communications, contract information, contact information, names, web page access, and other data generated through a web site.

The external hosting serves the purpose of fulfilling the contract with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of secure, fast, and efficient provision of our online services by a professional provider (Art. 6(1)(f) GDPR). If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.

Our host(s) will only process your data to the extent necessary to fulfil its performance obligations and to follow our instructions with respect to such data.

We are using the following host(s):

Als Hoster setzen wir einen Dienstleister aus Deutschland ein, mit dem wir entsprechende Vereinbarungen zur Datenverarbeitung geschlossen haben.

Data processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data protection

The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.

We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third-party access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

wattmoves GmbH
Immanuelkirchstr. 14A
10405 Berlin
Deutschland

Phone: +49 (0) 15678 360063
E-mail: mail@wattmoves.de

The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons cease to apply.

General information on the legal basis for the data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9 (2)(a) GDPR, if special categories of data are processed according to Art. 9 (1) DSGVO. In the case of explicit consent to the transfer of personal data to third countries, the data processing is also based on Art. 49 (1)(a) GDPR. If you have consented to the storage of cookies or to the access to information in your end device (e.g., via device fingerprinting), the data processing is additionally based on § 25 (1) TDDDG. The consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, if your data is required for the fulfillment of a legal obligation, we process it on the basis of Art. 6(1)(c) GDPR. Furthermore, the data processing may be carried out on the basis of our legitimate interest according to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.

Information on the data transfer to third-party countries that are not secure under data protection law and the transfer to US companies that are not DPF-certified

We use, among other technologies, tools from companies located in third-party countries that are not safe under data protection law, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are enabled, your personal data may be transferred to and processed in these countries. We would like you to note that no level of data protection comparable to that in the EU can be guaranteed in third countries that are insecure in terms of data protection law.

We would like to point out that the US, as a secure third-party country, generally has a level of data protection comparable to that of the EU. Data transfer to the US is therefore permitted if the recipient is certified under the “EU-US Data Privacy Framework” (DPF) or has appropriate additional assurances. Information on transfers to third-party countries, including the data recipients, can be found in this Privacy Policy.

Recipients of personal data

In the scope of our business activities, we cooperate with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only disclose personal data to external parties if this is required as part of the fulfillment of a contract, if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6 (1)(f) GDPR, or if another legal basis permits the disclosure of this data. When using processors, we only disclose personal data of our customers on the basis of a valid contract on data processing. In the case of joint processing, a joint processing agreement is concluded.

Revocation of your consent to the processing of data

A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.

Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)

IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to log a complaint with the competent supervisory agency

In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.

Information about, rectification and eradication of data

Within the scope of the applicable statutory provisions, you have the right to demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data at any time. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time.

Right to demand processing restrictions

You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in the following cases:

In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data instead of demanding the eradication of this data.
If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.

SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption program. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Rejection of unsolicited e-mails

We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in our Site Notice to send us promotional and information material that we have not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.

4. Recording of data on this website

Server log files

The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:

The type and version of browser used
The used operating system
Referrer URL
The hostname of the accessing computer
The time of the server inquiry
The IP address

This data is not merged with other data sources.

This data is recorded on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the optimization of the operator’s website. In order to achieve this, server log files must be recorded.

Contact form

If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. We will not share this information without your consent.

The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6(1)(f) GDPR) or on your agreement (Art. 6(1)(a) GDPR) if this has been requested; the consent can be revoked at any time.

The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer exists (e.g., after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions, in particular retention periods.

Request by e-mail, telephone, or fax

If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass these data on without your consent.

These data are processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or is required for the performance of pre-contractual measures. In all other cases, the data are processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art. 6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR) if it has been obtained; the consent can be revoked at any time.

The data sent by you to us via contact requests remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

The comment function on this website

When you use the comment function on this website, information on the time the comment was generated and your e-mail-address and, if you are not posting anonymously, the username you have selected will be archived in addition to your comments.

Storage of the IP address

Our comment function stores the IP addresses of all users who enter comments. Given that we do not review the comments prior to publishing them, we need this information in order to take action against the author in the event of rights violations, such as defamation or propaganda.

Storage period for comments

Comments and any affiliated information shall be stored by us and remain on this website until the content the comment pertained to has been deleted in its entirety or if the comments had to be deleted for legal reasons (e.g., insulting comments).

Legal basis

Comments are stored on the basis of your consent (Art. 6(1)(a) GDPR). You have the right to revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an informal notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.

Cookies

Our websites and pages use what the industry refers to as “cookies.” Cookies are small data packages that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain archived on your device until you actively delete them, or they are automatically eradicated by your web browser.

Cookies can be issued by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services of third-party companies into websites (e.g., cookies for handling payment services).

Cookies have a variety of functions. Many cookies are technically essential since certain website functions would not work in the absence of these cookies (e.g., the shopping cart function or the display of videos). Other cookies may be used to analyze user behavior or for promotional purposes.

Cookies, which are required for the performance of electronic communication transactions, for the provision of certain functions you want to use (e.g., for the shopping cart function) or those that are necessary for the optimization (required cookies) of the website (e.g., cookies that provide measurable insights into the web audience), shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different legal basis is cited. The operator of the website has a legitimate interest in the storage of required cookies to ensure the technically error-free and optimized provision of the operator’s services. If your consent to the storage of the cookies and similar recognition technologies has been requested, the processing occurs exclusively on the basis of the consent obtained (Art. 6(1)(a) GDPR and § 25 (1) TDDDG); this consent may be revoked at any time.

You have the option to set up your browser in such a manner that you will be notified any time cookies are placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of cookies in certain cases or in general or activate the delete-function for the automatic eradication of cookies when the browser closes. If cookies are deactivated, the functions of this website may be limited.

Which cookies and services are used on this website can be found in this privacy policy. You can customize your Cookie-Settings anytime.

5. Consent management (“pay-or-consent” model) and advertising tracking

Our articles and research are available free of charge on our website. To make this possible, we ask for your consent to the use of cookies.

Use with advertising: By accepting advertising & cookies, you help us improve our offering and keep it available free of charge by enabling us to display personalised offers. This allows us to refinance our editorial work. For this purpose, we collect personal data and also transfer it to third-party providers. You can find all information about this in this Privacy Policy. You can withdraw your consent at any time.

If you would like to use our offering—and that of many other websites—entirely without advertising banners, personalised tracking, and advertising spots, you have the option to use our website with a Contentpass subscription. The subscription can be cancelled monthly.

Consent technology CCM19

Our website uses CCM19 to obtain your consent for the storage of certain cookies on your device or for the use of specific technologies and to document the former in a data protection-compliant manner. The provider of this technology is Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn, Germany (hereinafter “CCM19”).

When you access our website, a connection to CCM19’s servers is established to obtain your consent and other declarations regarding the use of cookies. CCM19 then stores a cookie in your browser in order to be able to assign the consents you have granted or their revocation. The data collected in this way will be stored until you request deletion, delete the CCM19 cookie yourself, or the purpose for storing the data no longer applies. Mandatory statutory retention obligations remain unaffected.

CCM19 is used in order to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6(1) sentence 1 lit. c GDPR and Section 25(1) TDDDG. Where processing is based on our legitimate interests, the legal basis is Art. 6(1) lit. f GDPR.

Consent settings can be changed here:

Datenschutz-Einstellungen

Data processing (CCM19)

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract mandated by data privacy laws that guarantees that CCM19 processes personal data of our website visitors only on the basis of our instructions and in compliance with the GDPR.

Contentpass

On our website, we offer you a service for ad-free and tracking-free access. This service is called Contentpass and is an offer provided by Content Pass GmbH, Wolfswerder 58, 14532 Kleinmachnow, Germany. When you subscribe to the service, Contentpass is your contractual partner. Further information about this service can be found at contentpass.net.

In order to display and offer this service on our website, Contentpass processes—on our behalf—your IP address at the beginning of your website visit. For registration as well as contract processing of Contentpass and the associated data processing, Contentpass is the controller within the meaning of the GDPR. We are solely the controller for the processing of your IP address. For further information regarding data processing at Contentpass, please refer to Contentpass’ privacy notices.

The legal basis for processing your IP address within the scope of our processing on behalf arrangement with Contentpass is our legitimate interest in offering you the option to access our website without advertising and tracking, and your interest in using our website practically without advertising and tracking (Art. 6(1) sentence 1 lit. f GDPR). In addition, we thereby fulfil a legal obligation to obtain legally compliant consent for data processing operations requiring consent (Art. 6(1) lit. c GDPR and Section 25(2) No. 2 TDDDG).

You can log in to your Contentpass account here, and you can sign up for Contentpass here:

Contentpass Login

Contentpass Sign-up

6. Analysis tools and advertising

Matomo

This website uses the open-source web analysis service Matomo.

Through Matomo, we are able to collect and analyze data on the use of our website-by-website visitors. This enables us to find out, for instance, when which page views occurred and from which region they came. In addition, we collect various log files (e.g. IP address, referrer, browser, and operating system used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.).

The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.

IP anonymization

For analysis with Matomo we use IP anonymization. Your IP address is shortened before the analysis, so that it is no longer clearly assignable to you.

Hosting

We host Matomo exclusively on our own servers so that all analysis data remains with us and is not passed on.

Analysis, tracking, usage-based online advertising and third-party providers via symplr

To provide our digital offering, make content technically available on the website, ensure website security, remedy potential errors, and perform analyses, we and our partners use certain cookies and similar technologies.

In addition, the content of this website is financed, among other things, by online advertising. For this purpose, we work with our marketing partner symplr (mso digital GmbH & Co. KG, Erich-Maria-Remarque-Ring 14, 49074 Osnabrück, Germany) and other so-called monetisation partners (third-party providers). In this context, we and our partners (“providers”) process personal data such as your IP address as well as ID and browser information. The legal basis for these processing operations is your voluntary consent, which you can withdraw at any time, pursuant to Art. 6(1) sentence 1 lit. a GDPR.

In some cases, we or our partners (“providers”) process your data on the legal basis of legitimate interests pursuant to Art. 6(1) sentence 1 lit. f GDPR and Section 25 TDDDG. Our legitimate interests include, among other things, session-based reach measurement and the display of paywalls, which are strictly necessary for operating and refinancing our digital offering.

Real-Time Bidding

For the marketing of our offering, we use, among other things, the so-called “Real Time Bidding” (RTB) procedure. In RTB, our advertising space is auctioned automatically and in real time to advertisers. During the auction, in particular your usage profiles and your interests are also transmitted to and taken into account by the participants in the auctions. We use the OpenRTB protocol, which enables these real-time bids and represents a recognised industry standard for communication and interoperability between auction participants.

TC String

We store and transmit your consent preferences to the third-party providers used, using the technological standard TCF 2.0 of IAB Europe. This takes place within an encrypted HTTP character string, the so-called TC String. This transmission is carried out on the basis of your consent (Art. 6(1) lit. a GDPR).

Purposes of the data processing

Within the scope of our web offering, we and our partners (“providers”) pursue the purposes described below:

Store and/or access information on a device: Providers may store and access information on your device.
Use precise geolocation data: Providers may process precise geolocation data in order to use it for one or more processing purposes. “Precise geolocation data” means there are no restrictions regarding the accuracy of the location; it can be accurate to within a few meters.
Actively scan device characteristics for identification: Providers may create an identifier from data obtained by actively scanning certain device characteristics—e.g., installed fonts or screen resolution—and use such an identifier to re-identify a device.
Select basic ads: For selecting basic ads, providers may use real-time information about the context in which the ad is displayed, including information about the content environment and the device used (e.g., device type and capabilities, browser identifier, URL, IP address); use a user’s approximate location data; control the frequency of ad displays; control the sequence of ad displays; and prevent an ad from being displayed in an unsuitable editorial environment (brand-unsafe). Providers may not create a personalised advertising profile using this information for the selection of future ads unless they have their own legal basis for creating a personalised advertising profile. “Approximate” means only a rough location determination with a radius of at least 500 metres is permitted.
Create a personalised advertising profile: To create a personalised advertising profile, providers may collect information about a user, including their activities, interests, visits to websites or use of applications, demographic information, or location, in order to create or edit a user profile for the personalisation of ads.
Select personalised ads: For selecting personalised ads, providers may select personalised ads based on a user profile or other historical usage data, including prior activities, interests, website visits or app usage, location, or demographic information.
Measure ad performance: To measure ad performance, providers may measure whether and how ads were displayed to a user and how the user interacted with them; provide reports about ads, including their effectiveness and performance; provide reports about user interactions with ads based on data measured during the user’s interaction with the ad; provide reports for service providers about the ads displayed on their services; measure whether an ad is displayed in an unsuitable editorial environment (brand-unsafe); and determine the percentage to which the ad could have been seen, including duration (opportunity to see). Providers may not use audience data collected via survey panels or similar procedures together with ad measurement data unless they have their own legal basis for using market research to gain audience insights.
Measure content performance: To measure content performance, providers may measure and report how content was delivered to users and how users interacted with it; and provide reports using directly measurable or already known information about users who interacted with the content. Providers may not measure whether and how ads (including native ads) were delivered to a user and how the user interacted with them; or use audience data collected via survey panels or similar procedures together with content measurement data unless they have their own legal basis for using market research to gain audience insights.
Use market research to generate audience insights: When using market research to generate audience insights, providers may provide aggregated reports for advertisers or their representatives about the audiences reached by their ads, based on survey panels or similar procedures; provide aggregated reports for service providers about the audiences reached by, and/or interacting with, content and/or ads on their services, determined via survey panels or similar procedures; and, for market research purposes, match offline data to an online user in order to generate audience insights, insofar as providers have declared that they compare and merge offline data sources. Providers may not measure the performance and effectiveness of ads shown to a specific user or interacted with by that user without having their own legal basis for measuring ad performance; and may not measure which content was delivered to a specific user and how the user interacted with it without having their own legal basis for measuring content performance.
Develop and improve products: To develop and improve products, providers may use information to improve their existing products with new features and develop new products; and create new computational models and algorithms using machine learning. Providers may not carry out data processing that is defined under any of the other processing purposes.

Your data will be deleted as soon as it is no longer required for processing. Information about the tools used for the purposes described can be found directly in our privacy settings:

Datenschutz-Einstellungen

7. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on the website, we require an email address from you as well as information that enables us to verify that you are the owner of the email address provided and that you consent to receiving the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties.

The processing of the data entered into the newsletter subscription form is carried out exclusively on the basis of your consent (Art. 6(1) lit. a GDPR). You may revoke your consent to the storage of the data, the email address, and its use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The lawfulness of the data processing operations carried out prior to the revocation remains unaffected by the revocation.

The data you provide to us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter with us or with the newsletter service provider, and will be deleted from the newsletter distribution list after you cancel the newsletter subscription or once the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Art. 6(1) lit. f GDPR.

Data stored by us for other purposes remains unaffected.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us or by the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data in the blacklist is used solely for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the statutory requirements for sending newsletters (legitimate interest within the meaning of Art. 6(1) lit. f GDPR). Storage in the blacklist is not time-limited. You may object to such storage if your interests outweigh our legitimate interest.

FluentCRM (local installation)

This website uses FluentCRM to send newsletters. The provider is WPManageNinja (LLC), 2035 Sunset Lake Road, Suite B-2, Newark, 19702, USA (hereinafter “FluentCRM”).

FluentCRM is a service that can be used, among other things, to organise and analyse the sending of newsletters. We have integrated FluentCRM locally on our servers. The data you enter for the purpose of receiving the newsletter is processed on our servers. FluentCRM does not have access to this data.

Sending via Amazon SES

We use Amazon SES for the purpose of sending the newsletter. Our partner for this is Amazon SES (Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, United States). The newsletters are stored, processed, and sent exclusively within the EU. No data is transferred to the United States.

Data analysis by FluentCRM

With the help of FluentCRM, we are able to analyse our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links may have been clicked. In this way, we can determine, among other things, which links are clicked particularly often.

In addition, we can identify whether certain predefined actions were carried out after opening/clicking (conversion rate).

Legal basis

The data processing is carried out on the basis of your consent (Art. 6(1) lit. a GDPR). You may revoke this consent at any time with effect for the future.

Storage period

The data you provide to us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you cancel the newsletter subscription or once the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Art. 6(1) lit. f GDPR. Data stored by us for other purposes remains unaffected.

After you unsubscribe from the newsletter distribution list, your email address may be stored in a blacklist if this is necessary to prevent future mailings. The data in the blacklist is used solely for this purpose and is not merged with other data. This serves both your interest and our interest in complying with statutory requirements for sending newsletters (legitimate interest within the meaning of Art. 6(1) lit. f GDPR). Storage in the blacklist is not time-limited. You may object to such storage if your interests outweigh our legitimate interest.

8. Plug-ins and Tools

YouTube with expanded data protection integration

This website integrates videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites on which YouTube is integrated, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in extended data protection mode. According to YouTube, videos that are played in extended data protection mode are not used to personalize browsing on YouTube. Ads that are played in extended data protection mode are also not personalized. No cookies are set in extended data protection mode. Instead, so-called local storage elements are stored in the user’s browser, which contain personal data similar to cookies and can be used for recognition. Details on the extended data protection mode can be found here: https://support.google.com/youtube/answer/171780.

After activating a YouTube video, further data processing operations may be triggered over which we have no influence.

The use of YouTube is based on our interest in presenting our online content in an appealing manner. Pursuant to Art. 6(1)(f) GDPR, this is a legitimate interest. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.

For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under: https://policies.google.com/privacy?hl=en.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.

Vimeo

This website uses plug-ins of the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

If you visit one of the pages on our website into which a Vimeo video has been integrated, a connection to Vimeo’s servers will be established. As a consequence, the Vimeo server will receive information as to which of our pages you have visited. Moreover, Vimeo will receive your IP address. This will also happen if you are not logged into Vimeo or do not have an account with Vimeo. The information recorded by Vimeo will be transmitted to Vimeo’s server in the United States.

If you are logged into your Vimeo account, you enable Vimeo to directly allocate your browsing patterns to your personal profile. You can prevent this by logging out of your Vimeo account.

Vimeo uses cookies or comparable recognition technologies (e.g. device fingerprinting) to recognize website visitors.

The use of Vimeo is based on our interest in presenting our online content in an appealing manner. Pursuant to Art. 6(1)(f) GDPR, this is a legitimate interest. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission and, according to Vimeo, on “legitimate business interests”. Details can be found here: https://vimeo.com/privacy.

For more information on how Vimeo handles user data, please consult the Vimeo Data Privacy Policy under: https://vimeo.com/privacy.

Google Fonts (local embedding)

This website uses so-called Google Fonts provided by Google to ensure the uniform use of fonts on this site. These Google fonts are locally installed so that a connection to Google’s servers will not be established in conjunction with this application.

For more information on Google Fonts, please follow this link: https://developers.google.com/fonts/faq and consult Google’s Data Privacy Declaration under: https://policies.google.com/privacy?hl=en.

SolidWP

We have integrated SolidWP into this website. The provider is iThemes Media LLC, 1720 South Kelly Avenue Edmond, OK 73013, USA (hereinafter referred to as “SolidWP”).

SolidWP protects our website against undesirable access or malicious cyber-attacks. For this purpose, SolidWP records, among other things, your IP address, the time, and source of login attempts and log files (e.g., the utilized browser). SolidWP is installed locally on our servers.

SolidWP transmits IP addresses of recurring attackers to a central database of SolidWP in the US (Network Brute Force Protection) to prevent such attacks in the future.

The use of SolidWP is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its website optimally against cyber-attacks. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.

9. Online marketing and partner programs

Affiliate Programs on this website

We participate in affiliate partner programs. In conjunction with affiliate partner programs, ads of businesses are placed on websites or other media of other enterprises within the affiliate partner network. If you click on one of these affiliate ads, you will be transferred to the promoted offer. If you should subsequently engage in a certain transaction (conversion), the affiliate and, if applicable, the owner of the medium on which the advertisement is placed will receive a respective commission in exchange for the service. To be able to compute the commission amount, the affiliate network operator must be in a position to track the ad that has resulted in you seeing the offer and in you completing the predefined transaction. To make this possible, cookies or comparable recognition technologies are deployed (e.g., device fingerprinting).

Data is stored and analyzed on the basis of Art. 6(1)(f) GDPR. Participants in the affiliate program have a legitimate interest in the correct computation of the affiliate compensation. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.

We participate in the following affiliate programs:

Amazon partner program

The provider is Amazon Europe Core S.à.r.l. For details, please consult Amazon’s Data Privacy Declaration at: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

AWIN

The operator of the affiliate network is AWIN AG, Eichhornstraße 3, 10785 Berlin (hereinafter referred to as “AWIN”).

AWIN and the publisher are jointly responsible for the processing of data in conjunction with the partner program. Their joint obligations have been documented in a joint processing agreement. According to this agreement, you have the option to contact both data controllers with any of your data protection rights related concerns. The respective data controller you contact first, will respond to your inquiry. Every data controller has autonomous data protection information available for your pursuant to Art. 13, 14 and 26 GDPR and will take the necessary precautions to protect personal data and to comply with the other provisions of the GDPR within the enterprise. The joint processing agreement can be accessed in the General Terms and Conditions of AWIN under the following link: https://s3.amazonaws.com/docs.awin.com/Legal/Publisher+Terms/2020/DE+Publisher+Terms+GDPR+Annex.pdf.

Webgains affiliate programme

We use Webgains on our website. Webgains is an affiliate marketing network. Webgains is operated by ad pepper media GmbH, FrankenStraße 150C, FrankenCampus, 90461 Nuremberg, Germany.

In affiliate marketing, the affiliate usually directs visitors from the affiliate’s own content (website, newsletter, etc.) to an offer of the respective programme operator (the “merchant”). The merchant typically offers a product or service and advertises it via the partner programme at Webgains. If a predefined success occurs (transaction, lead, sale), the affiliate receives a commission.

We are registered with Webgains as an “affiliate”, i.e., we provide the “merchants” with advertising space (via links) on our website.

According to its own information, Webgains has signed the “Code of Conduct Affiliate Marketing for Networks” of the Bundesverband Digitale Wirtschaft e.V. (BVDW) and has thereby committed itself to securing and expanding high quality standards in affiliate marketing; see:

https://www.bvdw.org/zertifizierungen/affiliate-marketing-code-of-conduct/unterzeichner

After clicking the links provided, which lead to offers on external websites, a Webgains cookie is stored on your system which, among other things, contains an ID that enables attribution for Webgains. This makes it possible for Webgains to recognise that you became aware of the offer via our website and accessed the merchant’s website. Any potential purchase of the product can also be tracked in this way and assigned to our affiliate ID.

Further information on Webgains cookies can be found at: https://www.webgains.de/public/de/datenschutzerklaerung/

The purpose of processing the data is to track the various successes (transaction, lead, sale) and to be able to process commission payments.

The legal basis for the data processing described here is Art. 6(1) lit. f GDPR. There is an economic interest in having our successes recorded via Webgains, as this enables us to finance our offering.

The data will only be stored for as long as this is necessary to provide the function.

Heise Compaliate

On our website, we use widgets—e.g., with price information, tables, or images (“widgets”)—provided by Heise Medien GmbH & Co. KG, Karl-Wiechert-Allee 10, 30625 Hanover, Germany (“Heise Medien”).

Among other things, the widgets serve to provide an overview of prices from various providers. At the same time, it is possible to access an offer directly via an affiliate link. The widgets are provided via an application programming interface (API) by Heise Medien.

When you, as a visitor to our website, access an internet page that contains a widget, your IP address, user-agent string, and standard headers are transmitted to Heise Medien. This is technically necessary in order to be able to respond to requests. This data is stored for a maximum of 7 days and then deleted or anonymised so that it is no longer possible to attribute it to the accessing client.

The processing of the data required from you is carried out on the basis of Art. 6(1) lit. f GDPR solely for the purposes of safeguarding our legitimate interests, in particular for technical reasons, for IT security purposes, to meet user interests, and for the economic operation of our online offering.

Additional affiliate partner programs

Webgains – Webgains GmbH, Frankenstraße 150C, 90461 Nürnberg, Germany
Belboon – belboon GmbH, Weinmeisterstr. 12–14, 10178 Berlin, Germany
Goaffpro – RVGA Enterprises Pvt. Ltd., 16, Sector 20, Part 1, HUDA Sirsa, Haryana – 125055, India
Adcell – Firstlead GmbH, Rosenfelder Str. 15-16, 10315 Berlin, Deutschland
Ebay – eBay Marketplaces GmbH, Helvetiastrasse 15/17, 3005 Bern, SCHWEIZ
Saturn – MMS E-Commerce GmbH, Wankelstraße 5, 85046 Ingolstadt, Deutschland
MediaMarkt – MMS E-Commerce GmbH, Wankelstraße 5, 85046 Ingolstadt, Deutschland
Indiegogo – Indiegogo Inc., 965 Mission Street, 6th Floor, San Francisco, CA 94103
Rakuten – Rakuten Advertising, 215 Park Ave. South, 2nd Floor, New York, NY 10003, USA
ShareASale – ShareASale.com Inc., 15 W. Hubbard St. STE 500, Chicago IL 60654
Impact – Impact Tech, Inc., 223 E. De La Guerra Street, Santa Barbara, CA 93101
Tradedoubler – Tradedoubler GmbH, Mainzer Straße 13, 80804 München, Deutschland
ZBANX – ZBANX Hong Kong Limited, Unit 507, 5/F New East Ocean CTR No 9 Science Museum RD TST EAST KL, Hong Kong, 999077
Kickbooster – Kickbooster Inc., 50 Fultz Boulevard, Winnipeg, Manitoba, Canada R3Y 0L6

10. Our social media appearances

This privacy policy applies to the following social media presence

Data processing through social networks

We maintain publicly available profiles in social networks. The individual social networks we use can be found below.

Social networks such as Facebook, X etc. can generally analyze your user behavior comprehensively if you visit their website or a website with integrated social media content (e.g., like buttons or banner ads). When you visit our social media pages, numerous data protection-relevant processing operations are triggered. In detail:

If you are logged in to your social media account and visit our social media page, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, your personal data may also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies stored on your device or by recording your IP address.

Using the data collected in this way, the operators of the social media portals can create user profiles in which their preferences and interests are stored. This way you can see interest-based advertising inside and outside of your social media presence. If you have an account with the social network, interest-based advertising can be displayed on any device you are logged in to or have logged in to.

Please also note that we cannot retrace all processing operations on the social media portals. Depending on the provider, additional processing operations may therefore be carried out by the operators of the social media portals. Details can be found in the terms of use and privacy policy of the respective social media portals.

Legal basis

Our social media appearances should ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. The analysis processes initiated by the social networks may be based on divergent legal bases to be specified by the operators of the social networks (e.g., consent within the meaning of Art. 6 (1) (a) GDPR).

Responsibility and assertion of rights

If you visit one of our social media sites (e.g., Facebook), we, together with the operator of the social media platform, are responsible for the data processing operations triggered during this visit. You can in principle protect your rights (information, correction, deletion, limitation of processing, data portability and complaint) vis-à-vis us as well as vis-à-vis the operator of the respective social media portal (e.g., Facebook).

Please note that despite the shared responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are determined by the company policy of the respective provider.

Storage time

The data collected directly from us via the social media presence will be deleted from our systems as soon as you ask us to delete it, you revoke your consent to the storage or the purpose for the data storage lapses. Stored cookies remain on your device until you delete them. Mandatory statutory provisions – in particular, retention periods – remain unaffected.

We have no control over the storage duration of your data that are stored by the social network operators for their own purposes. For details, please contact the social network operators directly (e.g., in their privacy policy, see below).

Your rights

You have the right to receive information about the origin, recipient and purpose of your stored personal data at any time and free of charge. You also have the right to object, the right to data portability and the right to file a complaint with the responsible regulatory agency. Furthermore, you can request the correction, blocking, deletion and, under certain circumstances, the restriction of the processing of your personal data.

Individual social networks

Facebook

We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter Meta). According to Meta’s statement the collected data will also be transferred to the USA and to other third-party countries.

We have signed an agreement with Meta on shared responsibility for the processing of data (Controller Addendum). This agreement determines which data processing operations we or Meta are responsible for when you visit our Facebook Fanpage. This agreement can be viewed at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.

You can customize your advertising settings independently in your user account. Click on the following link and log in: https://www.facebook.com/settings?tab=ads.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Details can be found in the Facebook privacy policy: https://www.facebook.com/about/privacy/.

X (formerly Twitter)

We use the short message service X (formerly Twitter). The provider is the parent company X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Responsible for the data processing of individuals living outside the United States is the branch Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.

You can customize your X (formerly Twitter) privacy settings in your user account. Click on the following link and log in: https://x.com/settings/account/personalization.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://gdpr.x.com/en/controller-to-controller-transfers.html.

For details, see the X (formerly Twitter) Privacy Policy: https://twitter.com/en/privacy.

Instagram

We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irland.

For details on how they handle your personal information, see the Instagram Privacy Policy: https://privacycenter.instagram.com/policy/.

We have a profile at Pinterest. The operator is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. Details on how they handle your personal data can be found in the privacy policy of Pinterest: https://policy.pinterest.com/de/privacy-policy.

YouTube

We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Details on how they handle your personal data can be found in the YouTube privacy policy: https://policies.google.com/privacy?hl=en.